Wettingen, Switzerland · Enterprise AI & SaaS

FabienneSchuler

I build the market for enterprise AI. Then I win it, and grow with it.

Fifteen years building what wasn't there yet: A brand, a category, a marketing function, a global partner ecosystem, and for one critical stretch, helped lead the company itself.

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Portrait of Fabienne Schuler.
01

Build from zero

Brand, category and go-to-market for InsightLoop. Then Rolls-Royce Power Systems and Tomra as its first enterprise customers.

CHF 100K+

First enterprise win for InsightLoop

Always responsible for the global sales budgets with consistent growth, I stayed hands-on in closing and landed InsightLoop's first deal above CHF 100,000 ARR.

15 yrs

Loyal through change

One company, five roles, four CEOs: A carve-out to SAP and several changes of leadership. I led my teams through every situation and consistently hit and exceeded my targets.

Positioning

Building, closing, growing

My passion is to build what doesn't exist yet: The brand, the category, the function, the team. And to win and grow with it. This multi-layered responsibility is usually spread across several roles. For fifteen years, I have combined all of it, focusing on whatever is needed most at the time.

After several years in Channel Sales, I was given the responsibility of CMO. I built the function from the ground up, hired specialists, and owned the brand development and go-to-market launch of InsightLoop as a strategic enterprise AI product, winning executives over to our positioning.

As Chief Growth Officer, I now own commercialization end to end and carry enterprise deals myself, from outbound through the first C-level conversation to signature, and stay involved as our customers grow and develop further. Before that, I co-led the company through a critical transformation and a change of leadership, and ran further teams. I think strategically while staying hands-on in execution: I enable teams to reach and exceed their goals together.

I have experienced the company under four CEOs: When we were 30 people, through the growth phase to over 200 before the carve-out, back down to 20 after the carve-out to SAP, and today in sustainable growth beyond 50. I led and supported my teams through every phase, consistently hitting and exceeding my targets.

I work best where there is no playbook yet: A new category, a new product, a function that still needs defining, a missing sales playbook, or a team that needs building. That is as true inside an established company as it is in a start-up or scale-up.

2005–Present

Five roles, one continuous arc

2024–Present Coresystems AG

Chief Growth Officer

Member of the Executive Committee. I own the commercialization of InsightLoop end to end: AI go-to-market, from business case through adoption to realised value.

  • Opened a greenfield market from zero, carrying an unproven AI product to its first enterprise customers, global industrial leaders including Rolls-Royce Power Systems and Tomra.
  • Rebuilt qualification, value propositions and the stakeholder model, cutting the enterprise cycle from 12+ months to 4–6.
  • First point of contact at C-level: Co-defined strategic roadmaps and translated AI capability into measurable business outcomes and concrete ROI.
  • Led transformation engagements across complex enterprise cycles, aligning product and engineering to customer strategic objectives.
  • Positioned the company as a strategic partner rather than a vendor across multinational accounts.
  • Built the sales playbook from the ground up, onboarded a team of inexperienced Sales Development Representatives (SDRs) and Account Executives (AEs), and developed them further.
  • Closed the first enterprise contract for InsightLoop, above CHF 100,000 ARR.
2022–2024 Coresystems AG

Chief Marketing Officer

Member of the Executive Committee. Built the marketing function from scratch and brought InsightLoop to market as a brand.

  • Built and led the marketing function from the ground up, hiring specialists across PR, social media and online marketing, where no strategic lead or function had existed before.
  • Orchestrated the complete brand development and go-to-market launch of InsightLoop as a strategic enterprise AI solution, with unified messaging across every channel and defined brand guidelines.
  • Defined the customer journey and value proposition, and connected AI capability to measurable process impact.
  • Drove ISO certification for InsightLoop, and initiated the Best Swiss Software Awards 2024 entry that took first place in Data & AI Solutions.
2017–2022 Coresystems AG

Head of Channel Sales

Management Board. Built and owned the global partner ecosystem across EMEA & APJ, then co-led the company through a critical transformation phase.

  • Grew and managed a €3M license revenue portfolio, 50% of it in ARR, through retention and expansion of long-term partnerships.
  • Built and scaled the global channel organization of system integrators and technology partners, with joint GTM programs and enablement frameworks focused on customer value delivery.
  • Established partner management strategies that measurably improved collaboration, growth and mutual success metrics.
Interim Co-CEO · 2021–Feb 2022
  • Reported directly to the Board throughout the transition period, co-leading the company alongside the management team until the incoming CEO was appointed.
  • Directed the Engineering department to December 2021, holding technical leadership and team performance steady through the handover.
2011–2017 Coresystems AG

Channel Sales Manager, EMEA & APJ

Global SAP partner network across two regions.

  • Supported solution adoption, partner enablement and long-term ecosystem success across a global network of SAP partners.
  • Ran regional transformation programmes across executive events, roadshows and initiatives to drive adoption of our portfolio.
  • Worked alongside technical and delivery teams to secure successful implementations and durable adoption outcomes.
2005–2011 Antalis AG

Inside Sales Manager

B2B account management in the business communication sector.

  • Managed B2B customer accounts, learning a great deal about customer service, relationship-building and retention that shaped my path ever since.

Through-line

What runs through it all

Building and owning the outcome always go together for me: In every role, I built something new and directly owned the revenue result that came from it, from customer retention in Inside Sales, through building the partner ecosystem in Channel Sales, to the brand and go-to-market of InsightLoop as CMO and CGO.

Capabilities

The toolkit

Character

How I work

Team-oriented
I have always worked in teams. An open feedback culture, transparency and honesty matter to me. I'm convinced that we only bring out the best in each other, grow, and win when we all pull in the same direction and stay involved. Outside my job, I also enjoy volunteering: I'm serving on the organising committee for Badenfahrt for the second time, one of Switzerland's largest volunteer-run festivals.
Accountable
Reporting directly to the Board, I took on co-leadership of the company when it stood between two CEOs, and ran the Engineering department at the same time, until the new CEO arrived.
Proactive
Entering the Best Swiss Software Awards, which won first place, wasn't in any job description. Neither was InsightLoop's ISO certification, nor the move to the new office and its design. I step in where I see a gap, and take the lead.
Structured
Entrepreneurial thinking comes with discipline. Our CEO describes my way of working as structured and methodical, setting a new standard inside the company, and important in a founder-led environment to build the foundation for growth.

On the record

From the people I reported to

“Her strategic thinking and keen business acumen have been instrumental in driving growth, operational efficiency, and the successful execution of key initiatives.”
“She has excelled in crisis management and interim leadership, ensuring stability during transitional periods and effectively guiding the organization through challenges.”
“Her ability to drive initiatives outside of her responsibilities, foster industry recognition, and position the company as a leader in innovation further highlights her strategic vision.”

Letter of Reference, Coresystems AG, Zurich, 27 March 2025
Jean-Thomas Célette, Chief Executive Officer · Hanna Markanic, Head of People & Culture
Full letter available on request.

Credentials

Foundations

Education

  • NDS Leadership & ManagementHandelsschule KV Aarau · 2016–2018
  • Business Administration HFKV Zürich Business School · 2009–2012
  • Commercial ApprenticeshipAntalis AG · 2002–2005

Languages

  • GermanNative
  • EnglishFluent · C1
  • FrenchIntermediate · DELF B2

Systems

  • AI platformsOpenAI · Anthropic
  • EnterpriseSAP · Salesforce · Microsoft · IFS
  • Marketing & analyticsHubSpot · Google Analytics

Beyond work

  • Badenfahrt 2027Organising committee · 2025–2027
  • Swiss Startup Nights2024
  • Badenfahrt 2023Organising committee · 2022–2023

Next

Open to executive conversations

I get involved wherever something is being built or expanded: Early-stage just as much as a startup or scale-up environment that has already found product-market fit and now needs to get the brand, market and team ready for the next growth phase. My focus is on AI in enterprise, SaaS and technology, in Switzerland or internationally. If something has to be created rather than merely run, that is the conversation I want and am glad to have.

Email hello@fabienneschuler.ch LinkedIn /in/fabienne-schuler
Based in Wettingen, Switzerland